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C2C - Commerce
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What is C2C (Customer to Customer) ?
Customer to Customer (C2C) means all trade in goods and services between multiple consumers without going through an intermediary. As traditional markets require Relations Business to Customer (B2C), where the individual is using a business, C2C market set an environment where individuals can exchange goods or services between them.
The market
The market volume for C2C is gigantic. Anyone with an Internet connection is theoretically able to actively participate in the situation. Due to the high degree of Internationalization on the Internet, it is now no longer a problem to order products cheaper abroad. This in turn increases the market size and potential buyers.
In general, the market for C2C connections continues to grow and there is no end in sight.
The advantages
Customer to Customer marketing has become very popular in the recent years . Providers can present their no longer needed goods with the least effort of a large potential buyer. Conversely, this also applies to the buyer. Without much effort it is possible to usually buy goods with cheaper prices .
You have the chance to examine the goods from home extensively. Meanwhile, the goods can be compared over other C2C offers, or information and opinions are sought for the goods. A direct comparison of comparable products is possible without significant additional effort .
The disadvantages
The trading of consumer to consumer also has significant disadvantages and carries some risks. So the buyer is contingent upon the seller has described the goods truthfully and its obligations as a seller realizes also neat. There is a risk that users try behind the supposed anonymity of the Internet to hide and try to fool the opponent.
The provider of C2C systems try these drawbacks though to counteract , but it always comes back to illusions. In most cases, action can be taken only after the fact.
One drawback is the absence of guarantee or warranty is given by the private sale. Another danger posed by C2C networks, is the proliferation of illegal data and questionable information.
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